Head of Marketing

Remote (UK, EU, India)

Job Type

Full Time

About the Role

What’s the Role

  • Marketing leader for  the company

  • Build, lead, manage and mentor an awesome marketing team to enable us to successfully  self-publish casual, hybrid and hyper casual games.

  • Manage holistic marketing efforts across multiple marketing channels.

  • Drive profitable, scalable user acquisition through performance marketing on social platforms such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, TikTok, search platforms including Google – Search, YouTube, and Apple as well other channels and other emerging channels including Influencer Networks.

  • Assist in building the LTV to CAC framework, continually seek to optimize ROI on marketing  spend.

  • Build out the annual marketing budgets and spending plans.

  • Build channel specific paid strategy for multiple products and drive efficient ad spend across a  number of digital and offline channels in order to impact customer acquisition KPIs such as  CPA, CPL, CPC, CPM.

  • Segment, target, acquire, re-target and optimize player acquisition across a coordinated   growth strategy through all marketing channels and sources.

  • Implement robust A/B testing implement thoughtful experiments that create a seamless and  ideal player journey, and continually drive improvements in CACs.

  • Manage selection and implementation of third-party tools, data, and other services.

  • Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages etc.

Key Skills and Requirements

  • Proven Leader: 8+ years senior performance marketing experience at a leading studio/publisher with at least 2 top grossing games in your portfolio.

  • Builder: Experience building, managing and mentoring a performance/growth marketing team.

  • Team Player: collaborates well with other members of the senior leadership team to get results.

  • Excellent Communicator: able to clearly communicate all aspects of marketing performance at a leadership and company wide level.

  • Highly Analytical mindset and quantitative skills with the ability to interpret performance data, analyze campaign ROI goals, and make adjustments to key performance drivers.


We are looking for an exceptional candidate to join us at Electric Manta to head up Marketing for our highly ambitious, start-up, remote first, mobile free2play studio.

Our vision is to “craft games that the World loves to play” and are assembling an awesome remote first team to execute on it.

This is a pivotal role and an awesome opportunity for the right candidate to join an exceptional leadership team of industry veterans who have been involved with mobile games that collectively have been installed more than 3 Billion times and are now looking to build the next success story on mobile.

We are looking for an accomplished performance marketing expert who is looking to take the next step in their career and help build a World-class, full spectrum mobile free2play self-publishing organization from the ground up.

  • You are at the top of your game and have 10+ years experience in performance marketing, gained at leading mobile free2play studios/publishers and have a deep understanding of the end-to-end marketing process for mobile games/applications.

  • You have  a deep understanding of the product life-cycle of a mobile free2play game and understand how to validate product market fit at an early stage from concept through to soft and global launch.

  • You have managed the growth marketing of free2play hit games and understand how to scale the paid UA of a game profitably.

  • Your knowledge of mobile product marketing and performance marketing is truly exceptional and you have a deep understanding of mobile free2play metrics and how to influence them to improve marketability, drive down CACs and increase profitability.

  • You are able to build and manage a high performance team but roll your sleeves up where necessary to get things done, particularly in the early stages.

  • You care passionately about your team and want to help them learn and grow and stay healthy at work.

  • You are highly numerate and analytical with legendary problem solving capabilities.

  • You are a self-starter, results driven and an impact player.

About the Company

Are you interested in joining a funded start-up on the ground floor and creating a World-class studio that aims to deliver pioneering game experiences that can be played by billions of players?
Do you want to help our team market great games filled with unforgettable moments that players cherish, in games that are played for decades?
Are you interested in being part of a dynamic, fun loving, World class, remote first team?
We not only offer you the chance to work with great people to create great games but we also offer competitive salary, career development training, team events, generous employee stock options, discretionary profit share scheme, flexible working hours, bi-annual workations in exotic places and private health care.